Categories > Business

By my customers are different

Whether it is assisting other women in business, working on consulting another companies on successful marketing strategies or being at a conference around other women in business, I always find it amazing that there is always someone that will say “BUT MY BUSINESS IS DIFFERENT, BUT MY CUSTOMERS ARE DIFFERENT, OR BUT MY ISSUES ARE DIFFERENT” these are the words that not only any successful business person should avoid, but actually have the potential to harm your business.

I think this should be called the 16 year old syndrome, because every 16 year old KNOWS that their issues are unique only to them and that nobody has ever experienced issues like that before and it is really hard to be the first one to ever experience something and have to find a solution. I hope you can feel my humor in this, if not, once you have a 16 year old in the house you will completely understand.

The similarities are quite amazing between unsuccessful entrepreneurs and teenagers because they are both having the same issue, having difficulty seeing the big picture. Years ago, I had my first experience with working with a person that continued to communicate to me, “but my customers are different”, and to allow you some insight into this situation, they offered the same services as I did to customers, they were a franchisee of the same business – this is how closed someone’s vision can get. In reality there is no closer connection to having the same target market, then then two people owning the same franchise in different locations. So that is when I started to really access this statement, and began to realize that when people say that statement, they are not being open to learning, they are not allowing themselves the opportunities to change to be successful, and they will not be able to be successful until they make the choice. Once you realize that your target market may be different, but you have the ability to learn successful marketing strategies from any business, you have the potential to learn new organizational techniques from any business, you chances of success increase automatically.

Being successful has a lot to do with a person’s ability be open to new opportunities and the ability to look at how other people are being successful and learn successful techniques, strategies, attitudes, that make them successful and implement them into your business. A successful person, never got to be successful on their own, they understood that it takes a team, a tribe, a community, a mastermind group, to grow into a success. People that would strive to re-create the wheel, are spending their time doing exactly that. Recreating the wheel that someone else already built. What a waste of time. Work together use the knowledge and experience of those around you to grow and learn how to be successful.

The awareness that this thought process is actually harming and not helping your business, is actually the first and vital step of beginning to change your thought process. Now wherever you hear someone say..”But my…” you are going to stop and look at that person differently, because you will now know that they are stuck in the syndrome, and are not willing to be successful at this present time.

For any of you being an entrepreneur, BE PRESENT, don’t limit yourself with these statements. There is so much potential to learn and to grow as a person on your journey in business, stop placing barriers on yourself. There is a bigger potential then you could ever imagine if you only let yourself embrace the opportunities around you, sometimes the greatest opportunities arise from the most unique situations.